The team and family behind Homie
Homie was born in a modern Norwegian family: two parents who joined forces in 2024 and still live between two homes in two cities, with a daughter each.
Øyvind (dad) and his sisters were also helping their parents organize their days, and needed a multi-household system to organize everyone, that was also easy enough for both kids and 80-year-olds to use.
We built Homie to help our children own their days and to simplify the complex logistics of multiple households.
A small team with
BIG PLANS
We work on Homie out of Loop Ventures, our Norwegian company with a mission of helping millions of people live calmer lives.
Øyvind ØstmoFounder & CEOA leading Norwegian expert on kids and technology. At balansebarn.no he writes about how families actually live with screens, which is the same question that led to Homie. He has spent 25 years building design and technology startups and products.
Daisy LongdenPartnerWith solid experience from product startups and operational scaling, Daisy works full-time with everything Homie. Her work includes everything from business and product strategy to heading our marketing. Her background and network across the UK and the Netherlands are valuable in building strong, international products.
Nour YounesChair of the BoardChair of the Board at Loop Ventures, and our toughest critic. She was a wealth manager at Söderberg & Partners and has a background in tech startups. She keeps us from over-complicating things or doing anything halfway. It took her at least a month of watching us use Homie before she tried it herself.
The family behind
HOMIE
Julia (11) struggled to remember her gym bag, tennis gear, ... Nour (mum) acting as a human reminder was a sub par solution for both. She now has the tool she needs to learn how to self-organize! She is also using the Mudita Kompakt e-paper phone and a display on the front door.
PS: She's obsessed with Jinx from Arcane, hence the halloween blue hair.
Olivia (14) was lucky enough to inherit her father's ADHD. She has been an active tester and co-pilot in developing Homie into her most used app on her simple Mudita Kompakt e-paper phone.
We were both surprised that the display we mounted on our fridge is her go-to for staying on top of her day with Homie. It's just "there".
Nour (mum) is the type that "just remembers" stuff, except when she doesn't. She has tried and discarded organizers.
It took at least a month of seeing how we used Homie before she gave it a go, and she's now happily part of the Homie family!
Øyvind (dad) has been building digital products since 2000. He's a super structure geek — probably a coping mechanism for his ADHD. His biggest challenge in life is to help his daughters navigate addictive technology.
Kristin (dad’s sister) lives in a straw bale house their father built in the garden at Nesodden, Norway.
She helps their parents (85+83) organize their days and keeps their father active with band practice, squash, and other stuff 85-year-olds are not supposed to do anymore.
Her active use of Homie to organize herself and their parents from day 1 has been invaluable for the development of the app.
Thank you to the Worlds #1 Beta Tester!!!
Sonny Boy (the dog) passed away in 1995 long before Olivia entered our lives. He has been a part of her life (huge wall photo + stuffed animal) since she was born as a reminder that people and animals keep on living as long as the memories are kept alive.
PS: The story was written in 2025. Birthdays have passed. We’re keeping the original story and ages.